BRAND PARTNERSHIPS Sharing Joy Together
The holidays are made meaningful by the stories we tell, the traditions we keep, and the celebrations we cherish. By partnering with iconic brands, Balsam Hill finds new ways to share joy with millions of families, every season. Learn more about three of our key 2026 partnerships.
Holiday SpiritStanford Style
Balsam Hill is proud to be the Official Holiday Sponsor of Stanford University Athletics. With trees at the heart of both identities, each brings generations together through cherished traditions. The partnership also has personal roots: Balsam Hill founder and CEO Mac Harman and President Claire Magat are alumni.
Get an insider’s look at Stanford Athletics events, then explore the Grove below, featuring lifelike trees inspired by those on campus.
Behind the scenesStanford’s Fan Fest 2026
Follow the holiday chaos from first cut to grand finale. A new release drops every Sunday.
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Movie Collaboration 2026Double Booked for
the Holidays
Balsam Hill has partnered with Hallmark Channel to create festive settings for this year’s heartwarming holiday story, Double Booked for the Holidays. Discover the featured trees and décor, then shop the look.
The film premieres Sunday, November 22 at 8pm EST / 7pm CSTon Hallmark Channel.
A Merry Macy’s Milestone
We’re proud to be participating in the 100th performance of Macy’s Thanksgiving Day Parade®! Return here after the live event for a behind-the-scenes look.
If you’ll be in New York, explore Macy’s Santaland and walk through Balsam Hill’s winter wonderland on floor 8 of the Herald Square store.
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Call 1.888.55.BALSAM, Text 1.650.855.8663, or Contact Us